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If your company has an outdated website, it may display incorrectly, could hurt your search engine rankings, and can drive off prospective customers.

Website technologies are always upgrading, but that doesn’t mean you have to keep up-to-date with every changing trends. However, a website that was designed ten or more years ago can hurt your company in several ways:

  1. Very old, deprecated code may display incorrectly on some newer browsers.
  2. Obsolete code can confuse search engines, wreaking havoc with your search engine ranking.
  3. If your website looks stale and behaves oddly, or worse, doesn’t display correctly, prospective customers may assume that you don’t pay attention to detail and may be reluctant to hire you to do their own work. Remember, your website reflects on your company!

So how do you know if your website is outdated?In general, if your site contains any of the following elements, it’s time for an update:

  • Tiny Text

The most obvious sign of a very old website is tiny text. If the text on the websites is very small, much smaller than text you see on most other websites, the website was probably designed before 2006. If the content of the page is unusually short that means your website made before 2004. Many Website developer using tiny text before 2006 because of Old monitor resolutions.

  • pixelated Images

If  pixelated Images shows in Website that means your website made before 2004. Again, This is due to old monitor resolutions. In 2003 half of all monitors still displayed only 65,000 colors. But since 2010 almost all monitors can display 16.8 million colors.

  • Animated gif’s

Animated gif’s (small animated images use), “mouse trails” (stars or sparkles or anything else that follows your mouse movement ), scrolling text, and falling snow were considered progressive until about 2004.

  • Music

Music and audio, especially if it starts automatically, is generally pre-2007.

  • Underlined Menu Link Text

Navigation menu links made up of only underlined text is pre-2004.

  • 3-D Buttons

Individual navigation menu 3-D “buttons” were standard before .Buttons that look like colored glass are from 2007-2008, but chunky buttons with a “stone” or “marble” texture are much older.

  • Menu on Side Instead of Top

If the main navigational menu is on the left or the right side of the website instead of at the top, the site may be older than 2008, although some current sites still use side menus.

  • Flash Sites

Websites developed mostly with Adobe Flash are generally pre-2007, but unfortunately some sites are still being built with Flash because that’s the only code the web developer knows. Adobe Flash is passé as a web development tool, some newer browsers and smart devices don’t support it by default, and search engines cannot index Flash content.

  • Decorative Backgrounds and Fonts

backgrounds were trendy from 2003 to 2005, but some newer websites unfortunately still use them. Same website made  with lots of different font styles and colors.

  • “Intro” Pages

“Intro” pages  were necessary before 2006 due to slower computers, slower internet connections, and heavily animated or Flash websites that took a long time to load.

  • Visitor Counter

A visitor counter showing the number of people who have visited your site is generally pre-2006. If you want to see detailed information about your website’s visitors, and not just a visitor count, use Google Analytics.

  • Tables

When you right-click on a website and select “View source”, you can view the website’s source code. Websites that have been designed and laid out primarily with tables (you’ll see a lot of <tr> and <td> elements) were generally designed prior to 2007. However, many newer websites are still developed with tables because the designer is not familiar with current coding standards.

  • Capitalized Coding Elements

Sites with lots of capitalized elements in the coding (i.e. <TR> instead of <tr> and <BODY> instead of <body> are generally older than 2006.

  • Missing Tags

Websites missing the “title” and “meta description” tags are generally very old, but unfortunately there are still many new websites out there missing these crucial SEO tags.

  • Tag Cloud

A tag cloud is a bunch of keywords in various sizes that appear on the side of a website. These were common around 2008, but quickly went out of style.

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